The Protein Panic

How Reels Made Indians Obsess Over A Nutrient They Don't Understand? In the past, a 'healthy plate' was the determinant of what constitutes healthy eating. Today, as Ramya Kannan writes, that plate has been replaced by a single macro - protein. From reels recommending fish and chicken to protein shakes, and lately 'Profee' (protein and coffee), the online space has become a hyperactive protein-pushing zone.