The God Who Became A Metaphor

Poushali Das

 |   02 Sep 2026 |    18
Culttoday

Is 'juggernaut' derived from Lord Jagannath? S. Bakthavathsalan, Gurgaon asks. Yes.

Lord Jagannath of Puri has given us the word "juggernaut". Lord Jagannath and his consort are placed on huge chariots and taken out in procession every year. Lots of people from various parts of country come to see and participate. Many line up as volunteers to pull the heavy chariot. Whenever you have a huge crowd, accidents are very commonplace; they are just waiting to happen.

There have been several reported cases of people accidentally falling and being crushed by huge wheels of Lord Jagannath's chariot. A person who was a witness to such accidents was a Franciscan missionary named Friar Odoric. He visited India in the 14th Century and wrote about his visit to Puri in a journal, which he published in Europe later on.

In his journal, Odoric wrote in detail about huge chariot of Jagannath and how devotees threw themselves at chariot wheels, allowing themselves to be crushed. According to Odoric, people were offering themselves as sacrifice to the Lord!

European readers were shocked and horrified when they read this, and began to associate the word "juggernaut" with a huge object that is out of control. The Friar's story of human sacrifice spread throughout Europe and by 19th Century "juggernaut" began to be associated with a massive object that destroyed everything in its path. It was seen as a destructive force.

It is interesting to note that "trains", "tanks", and even "automobiles", when they were first introduced, were referred to as "juggernauts"! The word has a negative connotation in English.

Examples: Sandeep is very naive. He thinks it is possible to compete with the juggernauts of the industry. Believe it or not, the skinny man standing over there is a political juggernaut.

Linguistically, this is classic colonial mishearing and moral panic. Jagannath - Jagat-natha, Lord of the Universe - becomes Juggernaut through Portuguese transliteration. Odoric's account, and later William Bruton and Claudius Buchanan, amplified the self-immolation myth, though Vaishnava texts never prescribe it. Crowd crush became ritual sacrifice in European imagination, fitting the 19th-century narrative of heathen India needing civilizing.

Yet the semantic journey is fascinating. From a deity's name to a chariot, to an unstoppable crushing force, to modern usage for any dominant entity - corporate juggernaut, political juggernaut, electoral juggernaut. The sacred becomes secular, the devotional becomes destructive. The chariot that carries God still rolls in Puri each July, but its English shadow rolls through boardrooms and election analyses, crushing competitors in metaphor.


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